1. A List Apart: Articles: Reigniting Your Creative Spark →

  2. The Seven Deadly Sins of Startup Storytelling →

    So you called a cab, but no one’s showing. The only thing the cranky dispatcher will say is “He’ll be there in 15.” You call back in 15, and he now says, “Driver’s on the way. Any minute now.” Click. It’s cold, it’s getting dark, and you’re already late.

  3. Triggers →

    Triggers tell people to “do it now!” The third element of the Fogg Behavior Model is Triggers. Without a Trigger, the target behavior will not happen. Sometimes a Trigger can be external, like an alarm sounding.

  4. How to hire →

    After startups raise money, their next biggest problem becomes hiring.  It turns out it’s both really hard and really important to hire good people; in fact, it’s probably the most important thing a founder does.

  5. Your Startup’s 10 Most Important Metrics →

    With the analytics tools today, it’s easy to measure hundreds if not thousands of different metrics for your business. Cutting through all the chaff to determine the most important or insightful metrics can be quite a challenge.

  6. Growth : Brian K Balfour · How To Become A Customer Acquisition Expert →

  7. How to design successful social products with 3 habit-forming feedback loops →

    Social products share a common ancestry and set of problemsIt’s been a decade after Friendster popularized the notion of the social network, and we’ve seen hundreds of flavors of social products. Many of them are very different from each other, showing that success can come from many variations.

  8. Building smarter software: Proactively deliver insights →

    Three years ago I spent a lot of time looking at SaaS business intelligence companies. I loved what I saw in the demos: easy data connections, slick looking graphs, powerful drill down tools and custom dashboards made the tools look like no-brainers. And then I began my diligence calls.

  9. Stop Brainstorming and Generate Better Ideas – Product Talk →

    On many teams, either a founder decides what to build or the product team does. This makes sense. In early stage companies, founders are often the product leader.

  10. (Source: Spotify)

  11. A frequently-updated compendium of web app first-run experiences →

    Features vs. Benefits One thing I come across time and time again when reviewing onboarding experiences is the company trying to sell me on the features of their product instead of how it actually improves my life.

  12. 5 Ways to Write a Damn Good Sentence →

    Average copywriters write average sentences. You, I’m guessing, don’t want to be average. You want to be great. You believe you can be remarkable.

  13. How To Scale a Development Team →

    As hackers, we’re familiar with the need to scale web servers, databases, and other software systems. An equally important challenge in a growing business is scaling your development team. Most technology companies hit a wall with dev team scalability somewhere around ten developers.

  14. Are You Making Something Usable? Part 6 -- How to do it. →

    We’ve been talking about market validation, why, who, how? The previous posts thought about where to go and what to ask . The last question that often comes up, is how to do it? How do you get the information?

  15. Copywriting is Design →

    When I started at Realmac back in October 2007, there were just the four of us.